A new Gallup Poll shows the Democrats’ diversity—not only in racial terms but in ideological outlook. The GOP remains overwhelmingly conservative—with 73 percent describing themselves that way and only 4 percent identifying as liberals.
Meanwhile, a full 14 percent of Democrats called themselves “conservatives” and another 36 percent said they’re “moderates.” While Democratic leaders drift to the left of their base, the GOP should target conservatives and moderates in Democratic ranks.
If you get a new voter to show up to vote Republican, that’s good—but it gives you just one extra ballot. If you convert a Democrat to your cause, you not only a bag new a vote for your side, but simultaneously take a ballot from the other side.
That’s the right formula for decisive Republican victory.