The respected research firm The Morning Consult just released new findings about how Americans want the business community to respond to our current crisis.
At the top of the list, they want businesses to set up a fund to help small businesses recover from looting, with a net positive approval of almost 50 percent.
Towards the bottom of the list we see things like supporting protestors on social media.
There’s no real consensus on statements of support—whether for protestors or for the police.
The bottom line is that people want companies to actually help, not to pose, and the group they want helped are the victims of the looting and rioting.
Facile expressions of woke solidarity are not taken seriously by customers. The people see past it.
Businesses should shift towards more even-handed and constructive responses or they risk losing the respect of their customers.Read More »